The Creative
Flow
Flow
The creative flow consists of three main steps: coming up with the idea, bringing the idea to life, and producing it. Finally, presenting it. That starts the process all over again, with the difference that your latest work is the minimum standard from which you start again.
1. Generate ideas
Searching for and developing new ideas, always better than your last work.
2. Produce
Production processes are often complex, take a long time, and are full of unexpected setbacks and sometimes a stroke of luck.
3. Present
Introducing your work to the client, to the outside world, is always exciting, whether the reactions are good or bad, or worse, none at all.
Finding inspiration when the well has run dry
Every creative knows the feeling — ideas that once flowed freely have slowed to a trickle.
Imposter syndrome among creative professionals
Why self-doubt does not mean you are a fraud — maybe quite the opposite.
Can you still read Céline knowing he was antisemitic?
The eternal question about separating art from the artist.
The sweet spot of creativity
Why limitations actually help you create your best work.
The 7 types of creatives who will thrive
Why these creative professionals understand the new reality — and what you can learn from them.
Receiving feedback on creative work
Why vulnerability in receiving feedback is actually your greatest strength.
Building your portfolio: more than just end results
The biggest lie that almost every creative portfolio tells.
When artists become entrepreneurs
The first steps in transitioning from pure creativity to running a business.
The new reality for Dutch creatives
Three years ago, working as an independent creative felt different. What changed?